DIY Tools
Self-service tools and platforms for in-house lead generation
Quick Comparison: Top DIY Tools
| Agency | Rating | Cost Per Lead | Turnaround | Best For |
|---|---|---|---|---|
| Clay | 4.9 | 15-$50 | 1-2w | SaaS |
| Apollo.io | 4.8 | 58-$107 | 1-8w | SaaS |
| Instantly | 4.7 | 20-$60 | 2-4w | Agencies |
| Gong | 4.7 | 30-$275 | 2-8w | SaaS |
| LinkedIn Sales Nav | 4.7 | 68-$346 | 1-3w | SaaS |
Data updated February 2026.See how we rank agencies.
Showing 12 of 129 results
Clay
tool
Clay is a powerful data enrichment and automation platform that helps teams build personalized outreach at scale. It integrates with 50+ data providers and automates prospecting workflows.
Cost/Lead
$15-$50
Turnaround
1-2w
Apollo.io
tool
Apollo.io is a self-service lead generation platform for SaaS, Technology and B2B, enabling teams to handle lead generation in-house with pricing from $58 per lead.
Cost/Lead
$58-$107
Turnaround
1-8w
Instantly
tool
Instantly is a cold email platform designed for high-volume outreach with unlimited email accounts and advanced deliverability features. Perfect for agencies and teams running multiple campaigns.
Cost/Lead
$20-$60
Turnaround
2-4w
Gong
tool
Gong is a revenue intelligence platform that captures and analyzes customer interactions across calls, emails, and meetings. Provides AI-driven insights to improve sales performance and forecasting.
Cost/Lead
$30-$275
Turnaround
2-8w
LinkedIn Sales Nav
tool
LinkedIn Sales Navigator is LinkedIn's premium sales tool providing advanced lead search, InMail messaging, lead recommendations, and CRM integration. Access to 900M+ LinkedIn members.
Cost/Lead
$68-$346
Turnaround
1-3w
LinkedIn Sales Navigator
tool
LinkedIn Sales Navigator provides SaaS, Technology and B2B with tools to generate their own leads through lead generation, featuring automation and CRM integrations.
Cost/Lead
$32-$134
Turnaround
1-6w
HubSpot Sales Hub
tool
A DIY lead generation tool, HubSpot Sales Hub puts lead generation capabilities directly in your hands for SaaS, Technology and B2B who want to manage their own outreach.
Cost/Lead
$36-$108
Turnaround
1-3w
Calendly
tool
Calendly is a scheduling automation platform that eliminates back-and-forth emails for meeting scheduling. Integrates with calendars, CRMs, and video conferencing tools.
Cost/Lead
$38-$227
Turnaround
2-4w
Apollo.io
tool
Apollo.io is an all-in-one sales intelligence and engagement platform with a database of 275M+ contacts. It combines prospecting, enrichment, and outreach in a single platform.
Cost/Lead
$10-$40
Turnaround
1-2w
HubSpot
tool
HubSpot is an all-in-one CRM platform with marketing, sales, and customer service tools. Includes email marketing, landing pages, lead scoring, and pipeline management.
Cost/Lead
$58-$252
Turnaround
2-4w
ZoomInfo
tool
ZoomInfo is a B2B contact database and sales intelligence platform with 200M+ professional profiles. Features include org charts, intent data, and engagement tools.
Cost/Lead
$27-$121
Turnaround
1-7w
Hunter
tool
Hunter.io is an email finder and verification tool. Find professional email addresses by domain, verify deliverability, and automate cold email outreach.
Cost/Lead
$66-$337
Turnaround
1-5w